‘The Big Day’ isn’t so big


‘The Big Day’ album cover

The Big Day is the much anticipated debut album of Chicago artist Chance the rapper. The album has finally released after a series of extremely successful mixtapes throughout his career. The album debuted at No. 2 on the Billboard 200 charts with 108,000 album equivalent units sold first week making it Chance’s third top ten project. The singer, rapper, songwriter and social justice advocate initially announced he was working on the album back in November of 2016 not long after his release of Coloring Book. Chance has always separated himself from other artists as he prides himself on his devotion to god and to the people in his city of Chicago. The infamously independent artist recently added much of his old music onto mainstream music platforms after years of releasing music for free.

Chance combines many elements of hip hop, jazz and soul which truly make him a standout artist in the current music industry. He is able to maintain such a high profile in the hip hop community while remaining a completely independent artist. His previous projects such as Coloring Book, Acid Rap and his debut mixtape 10 day which released in 2012, have progressively elevated him to where he is today. 

The Big Day is heavily influenced by Chance’s marriage with songs such as “Found A Good One” and title track, “The Big Day”, talking about his wedding ceremony. Although this element was a cute attempt to use this album to honor his marriage, this idea could have been organized and expressed in a much better fashion. Chance is known for his amazing style, personality, flow and lyricism that are recognizable in his music but unfortunately The Big Day failed to perform to this caliber with many examples of horrible writing and low levels of musicality. Much of Chance’s infamous storytelling is washed out with poor lyricism and corny bars. What Chance offers vocally on this project is very much below the bar of his standard and will not go unnoticed by fans. 

Even with low levels of overall musical cordonation, The Big Day has an extensive list of respectable producers and features some of which provide beneficial elements to the project. Nicki Minaj, John Legend and CocoRosie with production from Pierre Bourne and Murda Beatz are among the small list of artists that actually bring substance to this record. One of the big problems with this new album is the weird style and feature fusions that don’t come together well at all. It seems as if Chance is trying to prove that he is some sort of Kanye West protege that can flawlessly blend all types of music and orchestrate it in a way that it all comes together harmoniously. Songs such as “Zanies And Fools” and “Roo” lack a lot of those aspects that make a Chance songs truly great and try to be something they’re not.

Although Chance delivers some decent tracks such as “We Go High”, “I Got You (Always And Forever)” and “Let’s Go On The Run”, the overall quality of this album is mediocre and without proper support, will fall into the background quickly. Despite a strong release, the album dropped to the No. 9 position on the charts in its second week with many experts at Billboard predicting low sale longevity. Chance has always relied on his fanbase to create buzz around his music but in the current highly competitive streaming era of the music business, The Big Day will most likely struggle to stay afloat. 

Chance the Rapper preforming