Taylor Swift drastically shifts persona with new single

Taylor Swift’s new single “Look What You Made Me Do” shows a drastic shift from her previous album “1989.” This change, however, is very disappointing.

Swift’s new single cover gives off a more “edgy” feel than her past albums.

Most people know Swift for songs about her love life that incorporate relatable and catchy lyrics for her fans to jam to. The new single certainly is personal, but gone is her iconic sound. Instead, it’s full of hidden messages and verses that can only be linked to former drama.

All of these faults don’t even touch on Swift’s repetitive lyrics. The title itself is repeated 32 times in a span of three minutes.

The songs in “1989” were emotional, and each line was memorable. The music and chord progressions really made the listeners feel the music. Unfortunately, the same can’t be said for “Look What You Made Me do.”

A noticeable lack of musicality added to the dismal experience of listening to “Look What You Made Me Do.”The beats seemed as if they came straight from an amateur Soundcloud mixtape, and, the lack of creativity she had in her lyrics just made “Look What You Made Me Do” an entirely dull and disappointing experience.

The only redeeming quality of her song is the music video. Like the lyrics, the scenes reference her former feuds, but the symbols are clever. Swift alludes to her “bad blood” with Kanye West by repeating the famous line she said regarding the drama, “I’d very much like to be excluded from this narrative.” and another scene depicts a snake serving her tea. These are both clever hints to the drama with West as well as ex-friend Katy Perry.

Despite these positive notes, music videos shouldn’t be better than the song. Even though the video has good qualities, Swift’s music should enhance the video, not the other way around. All in all, Swift really seemed to have a “blank space” in her head when writing the song.

Remembering all the hate and former feuds in her past, Swift just couldn’t seem to “shake it off.” It looks like the old Taylor Swift really is dead.

Photos courtesy of Creative Commons