Review of J.Crew SS17

Review of J.Crew SS17

Photo courtesy of Creative Commons

Sam Jones, Opinions editor

Despite being founded only 33 years ago, J.Crew seems keen on recycling trends while pursuing few innovations in the growing market of menswear.

This year’s 2017 spring/summer collection heavily relies on the basic olive green jacket, cuffed chinos and desert boots look.

J.Crew’s new collection does take a few risks with some rather gaudy plaid jackets, yet the risk only makes it look like the models just stepped out of a 2004 Nautica catalogue.

The brand also attempts to remain at the cusp of menswear by featuring some patchwork jeans later in the collection. However, the attempt at recency feels a tad contrived and incohesive with the rest of the collection and brand name.

Even the casual observer can note the brand’s newfound insistence on looser mens pants, a trend of the last few months. Easy trends are a great way to play it safe, but I’d like to see J.Crew try some new cuts for men who are tired of traditional mall fashion. J.Crew could seek a whole new audience by changing up the usual menswear formula: Boat Shoes/boots with a little bit of ankle and a rolled pant with a button-up along with a conservative jacket.
In future seasons, J.Crew could break out of the safety of ‘classic menswear’ by taking some risks with some new cuts and avoiding short-term trends. After all, J.Crew definitely has the means to try new things, so why don’t they?

Diego Scotti, former chief marketing officer for J.Crew is pictured here wearing the classic J.Crew outfit.
Diego Scotti, former chief marketing officer for J.Crew is pictured here wearing the classic J.Crew outfit.